Two More Weeks In SF – Still Working On A New Project


As some of you have known, I’ll be leaving the City by the end of this month, where I’ve spent most of my teenage years and the first five years of my 20s. At the time that I’m writing this post, I have only about two weeks in the City. I can tell you that I really have mixed feelings, it feels like you’re about to lose something, or abandon something, and I certainly feel I’ll missed a lot of things in San Francisco, my friends, (although there’re not a lot) my professional network that I have just built up, and some of the places I love to hangout. Indeed, if you’ve never been a new place or a new environment, you’ll never understand how hard it is to overcome everything. I remember when I first came to the country 10 years ago, everything to me was new. I had no idea what to do and I had no idea where should I go, I was really afraid of the new environment and I felt very very bad. The first few years of my life in the US was a nightmare, and I had to see a psychiatrist during those years. Things were getting better and better after I turned 20 years old, I had a better goal of my life, and I started studying broadcasting and working on the career of media production. Everything seemed heading to a good way, however, the Global Financial Crisis in 2008 and 2009 hit me and my family hard, my family business fell sharply and it has not recovered yet. I always wish I could find a full-time job in the field of media production here in San Francisco, but it always turns out hopeless and disappointment. I have to live, my family have to live. The fact is I can’t afford the living without a long-term, full-time job. If I can’t live, what else could I do?

I know I’ll be missing this City and the beautiful places that I love to go, therefore I’m now working on a new video project, probably this is also my last video project that I work in San Francisco. The working project title is “Best Of SF – Historic Sites", and as the name suggests, it’s a short video series featuring the historic sites in San Francisco, on each episode we’ll talk about a site or building that is either recognized as a historic site by the nation, the state, or the local residents. For more about my production plan you can scroll down to read it in details. My only concern is that I only have about 2 weeks here, I think I won’t have much time to shoot multiple episodes within these 2 weeks. Especially rain may return to the City in next couple of days, (damn it it hasn’t rain for a month, now it’s going to rain!) when the weather is not cooperating, it’s hard for me to do anything outdoor, not just shooting. Anyway, I’ll just try my best, and I hope I could shoot the footage for at least four episodes by the time I’m leaving San Francisco.

San Francisco, a beautiful city, it’s always that amazing.

The Production Plan

Video Title:    “Best Of SF – Historic Sites In San Francisco”    Video Style (genre): Presentation / Voiceover

Target Audience:    Male and Female, Ages 25 – 64 with interest about the history of San Francisco, preferably for those who has learned a little about the City.        Length of Video:    A series of 3-minute videos

Video Goals & Objectives –
The objective of this short video series is to let everyone understanding the unique history of the City Of San Francisco, thus the appreciation of the local culture and lifestyle. This short program will also help people to see San Francisco on a different perspective.

Video Description –
On each 3-minute video, we’ll pick about two locations that is either recognized as a national landmark, a state landmark, or a local landmark. We’ll first provide the geographic location, then we’ll start exploring on the history. We may also tell some interesting facts about the location. We’ll find out how did this location become a recognized landmark and how did this location contribute or impacted the culture of San Francisco. Some still pictures, visual effects and / or motion graphics may be supplemented throughout the video. The main idea of the video is to find out each landmark’s now and then, thus to emphasize the uniqueness of San Francisco.

Settings –
Since this is a series of video packages, the setting depends on the location. For example, if we want to talk about Civic Center, we’ll shoot at a location around Civic Center; if we are talking about Mission Dolores, we’ll shoot at there as well. The location, however, should not be somewhere that is too famous or too well known by locals and / or tourists, i.e. Golden Gate Bridge, Alcatraz, etc. The location should also be accessible to the public without restriction, or at the very least, it allows visitors. Out of these criteria, we will not consider.

Brief Outline Of 1st Episode (the big picture of show)

Introduction of The Program 0:30

  • Background Information
  • Why do we do this program
  • What will audience learn after watching this program

The First Historic Site – Port Of SF Embarcadero Historic District 2:30 – 3:00

  • Brief introduction to the site
  • History of the site
  • More in-depth look of the site, such as the architectural style, what was it used originally.
  • When was it recognized as a national / state / local historic site?
  • What is the historical significance of the site?
  • What is the situation of the site today? What is it used for now?

Total Run Time: 3:00 – 3:30

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